Background
Founded in 1951, Cummins, MacFail & Nutry, Inc. (CM&N) is a full-service, medical advertising agency with a proud heritage — but, with a cutting-edge mentality and an eye to the future. And,
that includes all the services you’d expect from a complete communications company, from basic advertising collateral material to a multimedia approach that will enhance your brand's reach.

Agency Personnel
Our staff has a great deal of combined expertise in medical devices. The professional experience
and background of our people allows us to offer clients a range of capabilities such as marketing planning, strategy development, insightful art direction, on-target copy, web design and
optimization, mobile apps and integration of social media — all bound together by uncompromised account service.

Our Clients
The companies we work for range in size from smaller (even start-up) and mid-sized firms to
larger corporations. Most of our clients market their products globally. Our ongoing customer relationships can be anywhere from project work to agency-of-record status. Our services are
truly scalable, so we can do as much or as little as clients require.

Our Experience
Our range of experience spans many disciplines including orthopedics, spinal implants,
interventional cardiology, endoscopy, diagnostics, wound care, ostomy care, incontinence care, arthroscopy, generic pharmaceuticals, minimally invasive surgery, sports medicine, analytical instruments, clinical research, dental, etc.

The Principals

Frank Fasano, President/Supervisor of Account Services

• Prior to joining the agency, Frank spent the first part of his advertising career on the client
  side — as a marketing communications professional for business-to-business and medical companies. Due to interest and education (several English degrees), he got into
  copywriting during that time and still has his hand in that aspect of the business today.
• Frank’s healthcare experience spans 25 years; he feels that the time spent working on
  “the other side of the desk” gave him a very clear understanding (and empathy for) his
  customers’ needs when he ultimately became a vendor.

Dominick Cirilli, Executive Vice President/Creative Director

• Over 20 years experience in the healthcare industry, working with companies such as:
  Johnson & Johnson, Medtronic, Smith &Nephew, EBI (Biomet), Spinal USA, Stryker,
  URL Mutual and Wrigley
• B.F.A.; School of Visual Arts (NYC)