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Case Study 1
Case Study 2
Case Study 3
Case Study 4
Case Study 5



 

Background: 
Our client, a leader in spine fusion procedures, developed a truly innovative improvement to spine fixation surgery.  The product, SpineLink, was neither a traditional “rod” system, nor a traditional “plate and screw” system — the only industry options up to that point.

Challenge: 
Instead of forcing the spine to conform to
the construct, SpineLink was the first fixation system to actually conform to the spine! How should we handle the introduction of such a unique new device — a product that addressed many of the drawbacks of existing systems?

Solution: 
What had been “missing” up until then was innovative instrumentation that allowed for
true, independent intrasegmental fixation of
the spine — one segment, or link, at a time. 
This became the inspiration for the “missing
link”/ archaeological dig scenario.

 

 

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