Case Study 1
Case Study 2
Case Study 3
Case Study 4
Case Study 5


Our client, a leader in spine fusion procedures, developed a truly innovative improvement to spine fixation surgery.  The product, SpineLink, was neither a traditional “rod” system, nor a traditional “plate and screw” system — the only industry options up to that point.

Instead of forcing the spine to conform to
the construct, SpineLink was the first fixation system to actually conform to the spine! How should we handle the introduction of such a unique new device — a product that addressed many of the drawbacks of existing systems?

What had been “missing” up until then was innovative instrumentation that allowed for
true, independent intrasegmental fixation of
the spine — one segment, or link, at a time. 
This became the inspiration for the “missing
link”/ archaeological dig scenario.



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