Case Study 1
Case Study 2
Case Study 3
Case Study 4
Case Study 5


EBI invented the “bone healing” business
25 years ago, with the introduction of their
first EBI Bone Healing System:  pulsing electromagnetic waves delivered through
a coil worn over the site of a “nonunion”
fracture.  Competitive latecomers to the
field were promoting significantly less
treating time (at the risk of compromised outcomes).

EBI needed an empirical message to show
that compromised treatment could negatively affect patient outcomes.

The “sliver” of an antibiotic tablet quickly and graphically conveyed to orthopedic surgeons
the analogy of inappropriate dosage…
something they would never prescribe!




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